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Japan’s Threat: How K-Pop Megastars like Twice, Blackpink, and BTS are Boosting South Korea’s Economy

HAVAWATER Philosophy
4 min readMar 28, 2023

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24th March 2023

Photo by Clker-Free-Vector-Images on Pixabay

Introduction

Over the years, South Korea has become a global economic powerhouse, thanks to its thriving K-pop industry. K-pop, short for Korean pop, is a genre of music that originated in South Korea and has spread to become a popular cultural export. K-pop has become a global phenomenon and has created a significant impact on South Korea’s economy. The success of K-pop megastars such as Twice, Blackpink, and BTS has helped boost South Korea’s economy significantly. In this article, we will explore the K-pop industry’s economic impact on South Korea and how it has helped the country’s economy prosper.

The K-Pop Industry and Its Impact on South Korea’s Economy

The K-pop industry has been on the rise since the 1990s, and it has continued to grow over the years. According to a report by the Korea Creative Content Agency, the K-pop industry’s export revenue reached $5.7 billion in 2018, a 15.6% increase from the previous year. This growth trend is expected to continue, with the industry projected to reach $13.4…

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